Posted by Kasey Jones on Thursday, December 27, 2012 ? Leave a Comment?
Many small business owners today aren?t familiar with the various blogging platforms, but are considering a blog for their companies. An essential component of online marketing, blogs make it possible to engage with your target audience. If you are a business owner who is unfamiliar with the platforms available to you, we?ve compiled a list of those that are easy to use and make content presentation easy. In terms of internet marketing, our favorites are listed below.
WordPress ? One of the most popular content management systems (CMS) today, WordPresss is a free open-source blogging platform that?s highly customizable and SEO friendly, making it easy for those new to blogging to use. If you have an existing company website, WordPress easily integrates so that you can add a blog without any technical skills. WordPress makes easy work of uploading images, adding blog posts, editing, and more.
Blogger ? Blogger, owned by Google, has been around nearly since blogging began and is still a good choice for bloggers today. Another free blogging platform, Blogger is safe, offers some good-looking free templates that are customizable and is easy to use. User-friendly and easy to add new posts to or edit, Blogger has become more SEO friendly and offers tools to help you design your template.
Tumblr ? Another free blogging platform, Tumblr encourages interaction similar to that you find with social media, and is amazing for SEO because it offers tons of opportunity for social sharing. Known widely for its micro-blogging capabilities, Tumblr allows users to make small ?mini? posts either in visual or text format. The amazing thing about Tumblr is that users can ?share? your posts or blurbs, then others share those users? shares, literally creating a whirlwind of activity.
TypePad ? Exceptional customer service, simplicity and security are a few features you will find with TypePad, a great choice for amateur bloggers. This highly functional blogging platform offers unmatched support when you have questions, step-by-step tutorials and intuitive software that makes simple work of getting your blog going in no time. TypePad offers different packages from basic to premium, each offering its own features. Unlike with some other blogging platforms, TypePad?s customer service typically responds within 24 hours when you open a help ticket.
Movable Type ? Another CMS (content management system) similar to WordPress, Movable Type offers free and paid versions, simple design customization and plug-ins that make enhancing your and your reader?s experience easy. Another plus ? making your blog mobile-friendly is easy which is essential considering almost everyone uses an iPhone, smartphone or other mobile device today. Movable Type lets you easily manage content and develop an interactive, engaged community. Built in RSS, plenty of tools to invite your readers to participate.
These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.
Kasey Jones is a contributing writer for The KC Techgregator , an RSS blog aggregator for all of Kansas City?s best Tech, Startup, SEO, Internet Marketing, Web Design & Development and Social Media Marketing Blogs.
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